Netpromoter: New Generation Internet statistics
11 Jun 2009
In a basis only two principles – a counter principle (the special script, loaded to the user from outside a server together with loading of your page) and a principle of the analysis of dens (special files on your server, fixing all visitings) lie.
The first stumbling-block – both ways of gathering of the information work independently from each other and everyone with certain degree of an error. It leads to that the collected data is very difficult for comparing and, especially, to unite. The second – Counters are the most advertised and cheapest intermediaries between you and your statistics. They massovy, are adapted under mass needs and often the services free of charge whereas good broad gulls-analyzers concern already area of the professional software and, naturally, nedeshevy render. Unfortunately external Counters, owing to purely objective reasons, usually consider, who in what is ready. Despite it, the professional statistics at the majority of users of a Runet assotsiirovana with them, the truth, paid. But in practice, in a Runet, the paid Counter it no more than the improved version of the “free” statistics which not got rid of the majority its lacks and has decorated some additional services. Considerable errors at gathering of the initial statistical data bring almost to nothing possibilities of their adequate application after processing. However even if to neglect all these inexcusable errors, an effective utilisation of the statistical data for advancement, for example, own business, a problem the in itself not extremely trivial. And attempts of its ordinary user to solve hardly will lead stjazhaniju all poleznostej and the blessings about which so often speak, discussing a statistics place in Internet management.
How truly professional Internet statistics should look?