The new Software “Mystery Shopping”

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For today the majority of the marketing companies which render service «Mystery Shopping» in the market of Ukraine use certain software products.

However, the most part of these products covers only certain sites of all process of granting of service that allows to optimise process only at separate stages.

The first program complex decisions which cover all process of granting of service, have come to us from the western market. Such software products are characterised by the sated functionality allowing to capture and automate all stages of carrying out of projects Mystery Shopping.

The given decisions are characterised by high cost of the rent complicated by technical support and absence of adaptation under the Ukrainian market.

The system «2МС» is the first domestic software product »it covers all process of conducting projects Mystery Shopping and considers both foreign long-term experience, and modern realities of the domestic market. The owner and which developer is the company« ADV Energy ».
The system has a number of advantages: as for the companies-operators of service Mystery Shopping

Observability – online the system allowing in a mode of real time to display the data of estimations of questionnaires of secret buyers.

Scale – possibility of coverage of all territory of Ukraine and the CIS countries.

Continuity – availability of system in online a mode 24 hours a day.

Universality – creation of the estimated questionnaire of the secret buyer of any complexity.

Selectivity – presence of possibility of selection of Secret Buyers according to target audience. Secret buyers necessarily are trained also testing before estimation performance.

Automation – all process of carrying out of research, beginning from start of the project before its termination, it is as much as possible automated that allows the company to spend great volumes of researches at the minimum attraction of human resources.

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